Chiara Ferragni x Guess Spring 2026: Denim & Glam

Chiara Ferragni steps into the spotlight for GUESS’s spring‑summer 2026 campaign, exuding a laid‑back glamour that feels entirely her own. Shot by the Morelli Brothers, the new images strike a perfect balance between classic GUESS allure and a modern, social‑first sensibility.

One frame drifts into soft, dreamy territory; the next sharpens into bold, unapologetic confidence. The narrative revolves around contrast—alternating between crisp studio lighting and warm, golden hues that evoke the glow of a perfect sunset filter.

Ferragni delivers effortless glam as a Guess model in a sky-blue bodycon dress, relaxed denim styled with a sharp white shirt, and lightweight knit sets in pale, pretty shades. It’s clean, it’s flirty, and it’s a little bit powerful, too.

GUESS ties the story back to its iconic history, but the mood feels new. The styling hints at the classic Americana with a modern edge, where confidence is the real dress code. Accessories add that final touch, making every look feel styled but still easy.

Ferragni says it best: “It is a total honor for me to work with GUESS again almost 13 years after our first collaboration…The experience on set was special, and I will always carry it with me.”