Chloé’s Spring 2026 Beachside Daydream
Chloé debuts its spring‑summer 2026 campaign with imagery that feels like a sun‑kissed dream you never want to leave. Set against a glowing coast where sand, sea, and open sky converge, the photographs capture the languid magic of a long summer day. Every frame radiates warmth and effortless elegance—the kind of campaign that lingers in your mind long after you’ve scrolled past.
The inspiration is simple yet powerful: freedom, nature, and the rhythm of light from sunrise to sunset. Photographer Sam Rock shoots the campaign in soft, natural light. Every image feels warm and alive.
Stylist Elodie David Touboul dresses the cast in looks that move with the breeze and glow under the sun. The models, including Awar Odhiang, Jacqui Hooper, Julia Stegner, Noor Khan, Song Ah Woo, and Stella Hanan, form a radiant sisterhood.
They walk along the shore, sit by the water, and together, they evoke confidence and connection. Standout pieces include airy ruffled dresses in soft white, bold floral prints in bright hues, and sleek knit tops paired with tailored pants.
